You can almost picture the Creative Team's brain storming session. Coupla people, sitting n the edge of a table, some one in a chair. Someone sitting in a chair, but with it turned round, resting their elbows but with their legs uncomfortably spread. 28 year old Account Manager standing in front of a white board, wearing a Pac-Man t-shirt drawing a spider-diagram with "Things what I think are good and what could be used to sell some shoes". David Beckham, "Yeah that's good. Original! i like it." What about Snoop dogg? "Yeah s'good. He wears shoes. On the street. Our design breif said this needs to be street. What else?" Daft Punk? "What? Yeah. OK. I saw them live once and they were wearing shoes. And most of the audience were wearing shoes, so there's clearly some synergy there. What else?" Daft Punk... Daft Punk... Daft Punk... Darth Vader?
"..."
Darth Vader could... I mean he doesn't exactly... They're more sort of boots.
"Darth Vader? Darth Vader and running shoes? What on earth are you talking about? He doesn't even come from a universe where anyone wears trainers... but. Look. Alright. There are no wrong answers. I'm putting it up there. so. Which do we pick for the campaign?"
All of them?
"All of them? Wha-? So just like... have some footage of David Beckham, some footage of Snoop and then some footage of Darth Vader and sort of... just chuck it all together. A completely nonsensical melding of brands that have nothing in common except that people our age would probably have heard of all or one of them?"
posted
A bus just drove past my window as I surveyed the current bin position. It had a kind of top trumps star wars Adidas advert slapped across it and I WTF'd back to my computer to check. Look at the sort of dick licking going on with the comments. I mean, what the fuck happens at that party? It's like, a bunch of kids ransack an adidas factory, wear the clothes. David Beckham is sort of....I don't know, there? He doesn't look like he's at the party but he has time to sort of...look upwards approvingly. Or disgust because he's dirty and homeless. Snoop's there, but is he? It's such a quick shot that maybe someone is just {i]thinking[/i] about Snoop being there. But the shot at the end, it's just a quick shot of Daft Punk's robot masks. Is this a TV show that Daft Punk are watching? Look at the fever for the products on the comments! The track, the Imperial March with that tired breakbeat was on the Star Wars Battlefield mod and it was pretty lame then. The ending is the best part. 'Coming to a street corner near you' - so if I pop up to the corner shop for a bottle of wine I can pick up some kickbacks shaped like Chewbacca's head? I'm stunned.
[ 20.01.2010, 04:08: Message edited by: New Way Of Decay ]
Octavia
I hate Valentine's Day. Stupid commercialised crap
posted
That ad is bonkers - it makes no sense on any level whatever. Unless you want to demonstrate how much money you can spaff in under a minute. Is David Beckham supposed to be the New Hope in this scenario? Does that make Snoop Jar-Jar Binks? It's far, far away from anything meaningful.
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Seeing those comments nearly makes me cry. I mean, you know Daft Punk are a good outfit. Good music. But seeing a 2 second cut of them doesn't get me excited. I don't think 'Oh sweet shit man, I just saw Daft Punk'
Even way back, when I was young and the bands I loved would release an album, I'd go down early to the shop and pick up the record or CD and go about my day, looking forward to hearing them, but I'd never have seen, like say a picture of PWEI in the NME and be excited. Or like, recently we played some Therapy and it got me thinking. When Infernal Love was released my mate was a big Therapy? fan so he went out and bought it that morning. He called me up and said 'I've got the new Therapy? album mate you should come over and listen to it (lol, it's funny because you could just send it to someone in seconds these days) so I would walk across town and we'd sit in my mates bedroom and listen to it. I don't think at any point I you know, shit a brick with excitement.
Again, I went to see Clint Mansell in concert recently and I can say that while obviously subdued, it was for the best part one of the most moving gigs I've ever been to. I was looking forward to it. I never replied to benway saying 'awwww fucking shit bro this is GONNA ROCK!!!!'
I mean, it was cool as shit and shit, but I ....I don't know that sounds so incredibly High Fidelty/that scene in White men can't jump whan Welsey tells Woody he isn't 'hearing' Jimi but I think I just don't relate to young people anymore*
*I don't think that's true I just think media is more disposable these days meaning a quick shot of Daft Punk is practically ejaculatory followed by complete frozen apathy of blank eyed consumers.
Acccctually, I just think I feel this way cuz I picked up my CDs recently from my mates house and they have not had anything added to the collection for 5 years and it was like some scray nostalgia trip. There was no modern music in the whole stack. It was like a 90's timewarp. I've now decided I'm only buying two formats, record or MP3. What the?!
Seeing those comments nearly makes me cry. I mean, you know Daft Punk are a good outfit. Good music. But seeing a 2 second cut of them doesn't get me excited. I don't think 'Oh sweet shit man, I just saw Daft Punk'
I tried to relate it to thinks I - you know - liked and still couldn't relate to that burst of excitement. If it'd been Max Cavalera at the end, would I have cared? I'd probably just be... slightly ashamed on his behalf that he was now a shoe salesman.
It's easy to dismiss it as "You just don't relate to young people anymore"... but Darth Vader isn't exactly fucking current is he? None of them are. Doggystyle came out in 1992, Da Funk came out in 1995, Beckham joined the England squad in 1996... This roster of stars isn't exactly up to the minute, but nor is it excitingly retro. It's just... some famous things.
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posted
I totally get the Star Wars stuff but I don't understand where Beckham, Daft Punk, or Snoop fit into the picture. None of them have anything to do with either Adidas or Star Wars.
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quote:Originally posted by Thorn Davis: It's easy to dismiss it as "You just don't relate to young people anymore"... but Darth Vader isn't exactly fucking current is he? None of them are. Doggystyle came out in 1992, Da Funk came out in 1995, Beckham joined the England squad in 1996... This roster of stars isn't exactly up to the minute, but nor is it excitingly retro. It's just... some famous things.
I think I'm trying to be kind because thousands of people frothing and bubbling at that advert really depresses me. It's a real eye-springer in the dark, late at night that makes me panic. It's not the fear of death. or nothingness. Or being without your loved ones. Or worrying about famine or disease. It's knowing that the comments thread on that video exists.
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